I am so excited to share the branding work I created for a fun design-centric children's boutique in Montclair, NJ! The actual shop is opening very soon, but their website I designed has launched this week. I had a great working relationship with the owner Alex, and am very proud of how everything turned out. I really enjoyed working on a children's brand - having fun with color, pattern, and whimsy was very freeing. Especially when the children's brand has a modern-cool edge to it - and you get to explore an apple as an icon! Take a look at how I built out the brand below, more to come once the storefront and packaging is photographed.