Introducing Shoppe Theory & the future of June Letters

I am so excited to officially share with you all Shoppe Theory — a collaborative design studio founded by me and my dear friend, former colleague, and talented designer, Do-Hee Kim!

Some of you know that that we've been operating as Shoppe Theory for a while BUT now we have a website (!). And over the last 6 months, we've also made an effort to bring all of our individual client projects under Shoppe Theory to offer our clients the best of what Do-Hee and I have to give. Our happy place is creating beautifully strategic brands and websites, with a focus on e-commerce design. You can read all about how we got started together in our first blog post.

It has been quite the journey to get to this point, and while a part of me is sad to let go of my design business under June Letters, I am incredibly excited to build this new studio and see where it takes us! Working by yourself can be lonely, and since joining up with Do-Hee my work life has greatly improved. It is a wonderful feeling to have a partner, and together we are able to create something bigger than I could do on my own. We have SO many ideas for growing our business and I hope you will come along with us on this journey by following us on instagram

So what is the future of June Letters? With my design work shifting to Shoppe Theory I am so excited to build up June Letters as an educational platform to help teach other designers. Anyone that knows me is well aware that I am a total open book. I love to share my knowledge and encourage others (you may know this through my work on Freelance Wisdom and The Creative Lady Collective). I am a big believer in community over competition and that building each other up only helps you get stronger. 


As some of you may know I have been working for over a year on my course called The Hand-Lettered Brand. Ok - I will admit that it is a little ridiculous that I have not released this yet, but life just kept getting in the way. Well, finally that course writing is near complete and I have scheduled it in to launch at the end of August/beginning of September. In the course I will share with you all of my secrets on how I create a hand-lettered brand and my winning 1 logo solution process with clients. If you are interested in my course be sure to get on my mailing list and in return snag my free list of my favorite lettering tools! In addition to my course I have outlined several e-books that I am so excited to share more about soon :) 

I just want to thank you from the bottom of my heart for all the support you have shown me as I developed my business. I remember sitting at my start-up job daydreaming about working for myself and getting paid to hand-letter. It was because of this blog that I was able to quit my job and make this dream a reality. June Letters isn't going anywhere it is just evolving with me as I grow and change! Hope you will stick with me as I chase new dreams!

Hope you will check out my new venture Shoppe Theory - we reveal a ton of new work that I am really proud of.

xo Jess