Moodboard: Down-to-Earth Sophistication

I am quite excited about this moodboard for a new branding client! The brand is casual but refined, and focused towards a 35+ demographic. However the women that my client is hoping to reach out to are very young at heart (adventurous, fashionable, passionate) while still encompassing the wisdom and sophistication that comes with age. I am particularly excited about the palette, I have not had the chance to work with yellow much and I am excited to bring this cheery color into my life! 

Look forward to bringing this new brand to life over the coming months!

Xo, Jess