My True Calling

I started a new job this week! I am now a visual designer at a new lingerie start up called True & Co. It is basically the Warby Parker of bras. The idea is really simple, you take a quiz to help determine your bra style & size, and then you pick 3 bras from your personalized bra shop, True & Co picks 2 for a total of 5 bras to try on in the comfort of your home, risk-free. No fitting rooms, no measuring tape, no akward & pushy sales ladies.

About a month ago I ordered my first True & Co package and I was so happy with the service that I received. Each bra fit perfectly, and I selected two that I knew I had to have. I am usually never one to evangelize a product on my facebook wall, but I was so happy with the experience that I just had to. I was amazed by how many of my female friends liked my status, and several (I believe 5!) ordered a box within a few days of my post. The overall experience of receiving the perfectly fitting bras, to hearing the positive feedback from my female friends, to seeing all of the positive posts from women all over the US - I couldn't help but feel an almost heart warming sensation of positivity.

I thought to myself - I would love to work for a company like this. A company that is addressing an issue that touches so many women's lives, and helps to make women feel genuinely good about themselves. Every woman wants to feel sexy and comfortable in their own skin, and a bra can really help to make that happen. I loved that True & Co was started by women for women.
I was also very drawn to True & Co because of their clear love of design. The imagery (especially the hand drawn bras!), logo, typography, and color scheme are so classic. Minimal, but still approachable, feminine, but not overly so. I could see myself fitting in to their style perfectly.
So I decided to apply, and I got the job! My first week is going great, and I can't wait to start posting some of the stuff I am working on.
Jessica TaichComment