WIP: Bohemian Modern Brand for the Adventurous Gal

For the past few weeks I have been working on a really exciting re-brand project for an e-commerce client. I don't want to reveal yet who they are, but they are a wonderful women's clothing brand that is completely fair trade. They work with female artisans in India and Nepal to design clothing and jewelry that have a vintage twist, bohemian spirit, and are super flattering to your figure. Think of a mixture of Mod Cloth and Anthropologie ;)

They contacted me in need of a re-fresh of their brand - and I was so excited to help! For this project I am working with a wonderful marketing gal to really give this brand a complete re-work, re-vitalizing their design and messaging. Lots more to come for this project - but for now enjoy this colorful and cool mood board!  After mostly working with minimal color palettes in recent years, it was really fun to embrace color for this brand! 

I am working on logos now for this re-brand, so much fun!
Xo, Jess